[Hidden-tech] The Hidden Tech lifestyle on YouTube

[Gretchen Siegchrist]

Marcia,

I think "avoid the teenagers" refers to the fact that a big part of  
YouTube users are just kids surfing around.  It doesn't hurt if they  
watch your video, but you don't get a good sense of the potential  
clients and colleagues--your target audience--that are watching.

If you're going to take the time to create a marketing video (and I  
think it's worth the time/money for most everyone), you should really  
try to make it work for you.  To that effect, you might want to  
consider placing it on other video sharing web sites as well.  You  
aren't avoiding the teenagers that way, but you are reaching out to  
other people.  Tubemogul.com is a handy way to do that, and it lets  
you track your video on various sites so you have a better idea who's  
watching it.

Also, you should tag your video (on youtube or on other web sites) so  
that people find it when they are searching for marketers, naming  
firms etc.  SEO pays off A LOT with video.  There's less competition,  
so it's pretty easy to get a high ranking when someone does a video  
search on Google.  Your video will also get recommended to people who  
are watching similar things on YouTube.

One more note:  if you want to embed your video on your web page,  
don't do it through YouTube.  After the video is over, YouTube  
recommends other videos, so people could be on your web site watching  
any kind of video from YouTube.

I think having a video on the internet right now can give you an  
advantage, so you should really work that and get your video seen by  
everyone--teenagers or not!

Gretchen

Gretchen Siegchrist
Media Shower Productions
413.320.4586
www.mediashowerproductions.com


On Apr 17, 2008, at 1:40 PM, Marcia Yudkin wrote:

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> --- Julie Roads <julie at writingroads.com> wrote:
>
>>> Okay - So, I have a great way to avoid the teenagers, or
>> any
>> unqualified traffic, just clicking through. Of course,
>> nothing is
>> completely foolproof.
>
> Could someone explain the "avoid the teenagers" idea to me?
>  I don't think a lot of teenagers are going to be looking
> at my YouTube video, but if they did, why would that matter
> to me?  What are you saying you need a "foolproof" guard
> against?
>
> I think I missed part of this conversation....
>
> Thank you.
>
> Marcia Yudkin, YouTube Debutante
> http://www.youtube.com/watch?v=w-HgjPdfGiE
>
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