Charlie, it's good to hear about your client's new medical devices. It'd be interesting to learn about their innovative technology. As do many Hidden-tech participants, I live in the Pioneer Valley (Connecticut River) area in western Mass. I'm also a founding member of a new hi-tech non-profit located in Waltham, MA (see link below to our evolving and partly built site). We specialize in research on direct business uses from advanced semantic technologies along lines that depart from the social networking and tagging often associated with semantics. Your client might find significant value in (a) facet-based market access tools enabling prospects to hone in on right product solutions given an array of facets (aspects or requirements) of interest, and (b) new analytic tools for predicting interest, intensity, and intent based on interaction with any choice-based system (e.g., a facet-based market access tool). In addition, depending on the focus of your client's medical technology, there may be value to your client from technology we own that generates active agent-based preemptive alerts across patterns of information. This capability may be highly relevant to support responsive, process-based technical medical products. Finally, one founding member specializes in research and tools for market communications optimization. This too sounds on target as a likely topic of interest to your client. I'd be happy to talk with you about helping your client get going. BTW, am I correct that Manresa Information Systems is a telecommunications consulting firm in the Fort Collins, CO, area? What brought you into the Hidden-tech sphere-sounds like an interesting connection. Best regards, David David Morf Market Data Consulting Complexity, context, pattern 136 Dartmouth Street Holyoke, MA 01040 413-536-0944 (direct) 413-426-6059 (cell) davidtoday at comcast.net A founding member of the Center for Semantic Excellence www.semanticexcellence.org <http://www.semanticexcellence.org/> _____ From: hidden-discuss-bounces at lists.hidden-tech.net [mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of Charles Wilber Sent: Friday, April 18, 2008 1:18 PM To: Hidden-Tech Tech Subject: [Hidden-tech] Marketing thoughts Hi, folks. My company has enjoyed a mutually beneficial relationship with a tech company that has produced three or four highly innovative and useful new products over the past ten years. We have supported them with programming and consulting services. They have returned the favor by designing and building prototypes for us. This company is presently sitting on three or four very attractive new products. One is a very effective and revolutionary medical device system. Another is a product that would appear to have great universal appeal and applications. Unfortunately, this company has not been well served by their marketing director (who is no longer with them) and has been slow in getting these products into circulation. They have come to us for any advice we might be able to offer in getting these products some widespread exposure as quickly as possible. Patenting, FDA certification and approval and those kinds of things have already been taken care of. However, the products remain dormant and other companies are already beginning to float "knockoffs" out into the market. While marketing is not one of our usual services, we would still like to help. Obvious things like web sites, blogs and so on come to mind, I wonder what suggestions the group might have for us in assisting this company to get some exposure and get their (pretty amazing) new products to market. We would appreciate any suggestions you have to offer. Thanks! Regards, Charlie Wilber Manresa Information Systems -------------- next part -------------- An HTML attachment was scrubbed... URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20080425/4032abe1/attachment.html