Techies, We are a technology commercialization company in Wilbraham MA. We have a need for a part time book keeper. Please forward any references you have. Stanley Kowalski III Business Manager www.FloDesign.org 413-596-2690 O 413-885-0989 C ----- Original Message ----- From: Dan Green To: ussailis at shaysnet.com ; kurt at kolokgallery.com ; info at winanscreative.com ; hidden-discuss at lists.hidden-tech.net Sent: Thursday, February 22, 2007 8:32 PM Subject: RE: [Hidden-tech] Joining Google AdWords & Analytics ** The author of this post was a Good Dobee. ** You too can help the group ** Fill out the survey/skills inventory in the member's area. ** If you did, we all thank you. ------------------------------------------------------------------------------ Jim, Just do a lot of homework before getting involved. When paid search first hit the scene I thought, "Wow, you can pay for clicks-I'm gonna get me some". I was fortunate to have some of the best people in the business straighten me out. Hopefully some of the items below will save you some money. You're right to be apprehensive about competing on terms like "wireless" or cell phones". But you might do well with paid search if you: Think about: · What a new client is worth · Your Gross profit · Lifetime value · What % of visitors take the desired action-e-mail, phone call · Out of how many that take that action how many become clients · % of that you're willing to reinvest in marketing to acquire more This along with traffic estimates will help you determine a budget. You'll need a minimum to get enough exposure to be in the game and you'll of course want to set a cap. Other important elements: · Your target audience · An expanded list of niche words, phrases really-that define your business. Don't forget your negative phrases. · The geographic areas you want to reach · Divide the words and phrases into "buckets" based on each segment of your services and target audience · Write different copy for each bucket-each phrase can have different copy. Good copy can help you attract relevant clicks and discourage irrelevant clicks. You will be rewarded for relevance. · For you I strongly suggest a high-impact landing page, possibly with a form instead of just your homepage. Your conversion rate is will be vastly improved. Where people go after they click has to be compelling · Test-test-test- different copy with the same keyword/phrase you're bidding on-small changes make giant differences. Landing page tweaks are important. · Experiment with different URL's along with different copy · Do competitive research-we see what competitors are paying for similar words. Also look at their landing pages, offers, rank · Don't obsess about number one position. Sometimes positions 3-8 can be more profitable because of click cost to conversion rate, viewer intent being more likely to convert and a few other things. You'll likely pay more than you need for being number one-everyone clicks on number one. Remember that paid search can get people to knock on your door but your website or landing page has to convert them to clients. But also think about how you plan to manage the campaign on an ongoing basis. Once you get some historical data you can tune your campaign up at certain times on certain days and tune it down accordingly. I like to allocate dollars based on best estimates of when activity is optimum. Good analytics will useful. There's a lot more to it but these are some basics I cover before pulling the trigger. Again please consider the ability of your website to convert he traffic. I hope this was somewhat helpful. Dan Dan Green Area President TruePresence 498 South Gulf Road Belchertown, MA 01007 Direct: 413.253.3400 | Fax: 413.253.3400 dgreen at truepresence.com | www.truepresence.com -----Original Message----- From: hidden-discuss-bounces at lists.hidden-tech.net [mailto:hidden-discuss-bounces at lists.hidden-tech.net] On Behalf Of ussailis at shaysnet.com Sent: Thursday, February 22, 2007 2:37 PM To: kurt at kolokgallery.com; info at winanscreative.com; hidden-discuss at lists.hidden-tech.net Subject: Re: [Hidden-tech] Joining Google AdWords & Analytics ** The author of this post was a Good Dobee. ** You too can help the group ** Fill out the survey/skills inventory in the member's area. ** If you did, we all thank you. Please keep posting your experiences. I, too have been considering Google Adwords, but have felt that everybody with poor cell phone reception might click, rather than the businesses that need RF & microwave consulting services. At a few pennies, who cares, but at $5, it is a serious matter. Jim Ussailis jim at nationalwireless.com Original Message: ----------------- From: Kurt Kolok kurt at kolokgallery.com Date: Thu, 22 Feb 2007 12:37:47 -0500 To: info at winanscreative.com, hidden-discuss at lists.hidden-tech.net Subject: Re: [Hidden-tech] Joining Google AdWords & Analytics ** The author of this post was a Good Dobee. ** You too can help the group ** Fill out the survey/skills inventory in the member's area. ** If you did, we all thank you. -------------------------------------------------------------------- mail2web LIVE - Free email based on Microsoft® Exchange technology - http://link.mail2web.com/LIVE _______________________________________________ Hidden-discuss mailing list - home page: http://www.hidden-tech.net Hidden-discuss at lists.hidden-tech.net You are receiving this because you are on the Hidden-Tech Discussion list. 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