[Hidden-tech] Retainer Fees?

[Shel Horowitz]

>Shel, when you have new clients, do they ever balk at paying in advance? I'm
>sure you wouldn't "take the money and run," but do your clients worry about
>that and require some kind of guarantee?
>
>I usually ask for a deposit up front and then the balance at the end of the
>project, but I'm interested in other ideas.

I have built a *lot* of trust over the years. My w3ebsite has dozens 
of testimonials, etc., and I've carved out a niche as the ethical 
marketing guy. that reputation wouldn't last if I did so, and in 
fact, when people have preferred to give a check and didn't spend it 
all, I refunded the difference.

I do have a few clients who prefer to cover a series f small projects 
with a series of small checks. And no one has ever objected to the 
smallish deposit.
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