Hi, When I was working on my last book, "New Product Launch," I needed to find a definition of branding. I came across a web site called allaboutbranding.com that I found to be hugely helpful. You might want to check it out...some very interesting articles there and some defintions. -- Jeanne Yocum Tuscarora Communications, Ltd. 413-467-9470 www.yourghostwriter.com Member: National Writers Union -------------- next part -------------- An HTML attachment was scrubbed... URL: http://lists.hidden-tech.net/pipermail/hidden-discuss/attachments/20051013/7f14e2a8/attachment-0009.html